CRM that has the functionality

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It can be said to be a function that creates a customer database. In order to properly analyze customers and ensure the accuracy of promotions, it is necessary to always know the latest status of customers. However, one aspect of managing customer information that is time-consuming and tends to be delayed is updating the information to the latest version. If you choose a to automatically update customer information by linking with other services or conducting customer surveys, you can manage information without hassle.


Customer analysis function The customer analysis function israel telegram database analyzes collected and accumulated customer information in order to derive the appropriate approach and marketing measures for each customer, find good customers, or identify the company's issues from the overall customer trends. By cross-tabulating and analyzing the numbers in the customer database, you can find out what customer actions lead to what results. It is also easy to extract customers based on various conditions, such as purchase amount, purchase frequency, and most recent purchase date.


There are various methods for so-called customer analysis, such as RFM analysis (a method of grouping customers based on three indicators: most recent purchase date, frequency of store visits, and purchase amount volume), and decile analysis (a method of grouping all customers into 10 groups in descending order of purchase amount). In addition to being able to perform these analyses with CRM, you can also use specialized analysis tools based on CRM data to perform more detailed analysis.