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An article in which our staff talks about marketing, "Some companies have quadrupled their sales through email. We asked Synergy Marketing about the key points of building a CRM during the COVID-19 pandemic," was published on MarkeZine. *The following is a quote from the main text of MarkeZine . <Table of Contents> Synergy Marketing has 20 years of experience in the CRM field CRM starts with facing and understanding your customers Maximize member growth and quadruple sales via email To establish CRM, "Create your first success quickly" There are also examples of short-term shifts from sales based mainly on fax and exhibitions to What is required of CRM in the future? Synergy Marketing has 20 years of experience in the CRM field MarkeZine Editorial Department (hereinafter, MZ): First, please introduce your company and yourself, Tatara-san.


Tatara: Synergy Marketing was founded in Osaka and iceland telegram database has been expanding its businessfor about 20 years with CRM as its core business. Our flagship product, the CRM tool " Synergy! ", has been installed in over 8,000 cases to date . We are a company that combines our position as a vendor that provides tools with our clients' needs, as well as a consulting company that unravels their current situations and helps them design strategies and measures, and then assists in their implementation.


The company joined the Yahoo! Group in 2014, and became independent again in 2019 when the founder acquired shares. In light of this history and recent social changes such as the COVID-19 pandemic, the company updated its vision and mission in January of this year. The new vision is "Toward a world where people and companies are attracted to each other," and the mission is "Create Synergy with FAN." Photo of Fumiya Tatara, Marketing Producer, Synergy Marketing I work as a consultant proposing ways to utilize "Synergy!" as well as proposing marketing strategies and supporting the creation of PDCA systems, and I have experience working with both BtoC and BtoB companies.