When SMS is used well and programmed correctly, it is a great ally for the company's sales tools. Many companies need to understand that SMS is still used and that it offers one of the greatest returns in customer relationships.
SMS is a marketing strategy that allows for constant dialogue with uk number list customers, those who have allowed to receive SMS from that brand or company, in a clearer way and with the objective of offering, presenting and/or advertising a product or service. It is likely that customers who have allowed to receive SMS from that brand or company will become increasingly loyal as this SMS strategy progresses. But as we have already said, it is important that the use of this strategy has balance and control in the flow of messages.
It is important to note that SMS can be a unique strategy and can also be combined with other marketing strategies and means of communication, complementing social media strategies, email marketing and the website itself.
Throughout the text we will understand how SMS can help sales and how the tool is important for companies.
Difference between SMS Marketing and WhatsApp marketing
Cell phones have come to change the way we communicate and are becoming more and more modern every day. SMS came after phone calls, being a very old method, and WhatsApp is very modern, it came to add to and facilitate the way we communicate with other people.
The SMS strategy in marketing aims to increase sales flow, increase customer base and retain existing customers, in addition to other simpler forms such as newsletters and reminders. WhatsApp, on the other hand, is designed for more intense message flows and allows customers to ask questions, starting a longer chat.
But let's talk about some differences between the two that can influence the way you set up your strategies:
1. Message length: SMS only allows 160 characters, while WhatsApp allows unlimited message length. This difference is very important when separating the subject line for each of the two channels. Some other channels, such as Twitter, for example, also have character limits. Nowadays, shorter texts are recommended, as users are increasingly reluctant to read long content.
"2. Message add-ons: Sometimes it is necessary to send an image, GIF or video along with the message, but between these two channels, only WhatsApp allows the message to have media add-ons. SMS only allows the addition of a link, which is a contact within 160 characters. This is an enriching point for communication with the customer, but we cannot fail to emphasize that links can have very interesting content and customers may feel more comfortable receiving them in links than in media.
3. Delivery: Even though WhatsApp relies on an internet network, after the message is sent it is possible to check whether it was delivered, whether the person read it and whether they are returning it. With SMS, it is important to have a professional SMS Marketing platform to have control over the sending and receiving of the message.
4. Message performance: WhatsApp does not yet allow us to control the number of clicks on the message sent. This is the type of situation that a professional SMS Marketing platform can provide for the analysis of the strategies selected for this channel. This is very important data for the continuity of the strategy and for the evaluation of the content of the message.
These are two very similar channels, but they have differences that count a lot when choosing a strategy for each of them. Ideally, they should always be evaluated separately and planned in different ways, so that time is not wasted. Don't think that just because it is a messaging channel that the objective is the same. Evaluate what is necessary and appropriate for the company and the target audience.