Social media, mobile texting, and blog comments are all great, but nothing compares to email marketing. Emails can be a great way to bolster your marketing mix and engage your audience.
I don't believe it
In B2B, email is the third most influential source of information mobile number lookup philippines potential customers. And then click-through rates for B2B email are 47% higher than B2C campaigns.
But this doesn't mean that email doesn't work for business-to-consumer brands.
80 % of retail professionals say email marketing helps them retain customers. And B2C email subscribers spend 138% more than those who aren’t subscribed.
So there is a lot of value in email marketing for both types of businesses.
The next question now is when is the best time of day to send those emails?
Well, we have some data for you.
Let's see.
The best days of the week to send emails
The best time of day to send emails varies depending on the data you use.
According to a Hubspot report , the best days of the week for marketing emails are Monday, Tuesday, and Wednesday.
HUBSPOT best day
Both Monday and Wednesday were tied with open rates of 18%, while Tuesday topped both at 20%.
So when we look at Co-Schedule data , you'll find something slightly different, where both reports agree that Tuesday is the best day .
COSCHEDULE best day
Source: Coschedule
But the second best day is Thursday, followed by Wednesday.
Oddly enough, you’ll find that Mailchimp’s report disagrees with both, showing Thursday as the best day with an open rate of 18%.
Mailchimp's best day ever
Source: MailChimp
The next best days, according to them, are Tuesday and Monday.
Now, when it comes to weekends, Hubspot claims that engagement levels drop during the week and the weekend.
HUBSPOT Sunday 9 pm
However, if you want to send emails during the weekend, then Sunday would be your best bet (at -82%; yes, that's negative).
What about the best time of day?
We can probably agree that Tuesdays and Thursdays should be your best bets if you send emails twice a week.
But what about time?
In Hubspot’s report, it shows that 11am EST is the optimal time to send emails. So, based on their statistics, Tuesdays at 11am is the target to aim for.
HUBSPOT's finest moment
It also shows that this is the golden rule throughout the week (except Sundays). Sundays show a 35% higher open rate when you send emails at 9 p.m.
Now, if we go to Co-Schedule, we will find that the optimal time of day to send emails is 10 am. The second runner-up is 8 pm, followed by 2 pm and 6 am.
Here is the breakdown of their data.
schedule the best time
Source: Coschedule
It seems that Mailchimp's report votes in agreement that 10am is indeed the best time of day to send an email (but in the recipient's time zone).
mailchimp best time
Source: MailChimp
They also advise against sending emails in the early hours of the morning, such as 3 a.m. and 4 a.m.
And it's a good idea to use a "time zone delivery" feature to ensure your recipients receive emails at the right time based on their time zone.
mailchimp other countries time zones
Source: MailChimp
We also see the same thing with people around the world. For example, in Spain the optimal times are 10 and 11 am. But since Norway has long summer days, they tend to have a higher engagement well after business hours.
Then when we look at Egypt, we find that the hours before dawn are the best.
Key findings
Okay, so what did we learn?
We learned that the best time of day to send emails is between 10am and 11am throughout the week and 9pm on Sundays.
And if you have to choose two days of the week, they should be Tuesdays and Thursdays.
But it also depends on where in the world your recipients are located. For example, if you have subscribers in Egypt, these times are not ideal as they have higher engagement early in the morning.