In this case, when we hear this phrase, we directly identify the EA Sports brand and it can lead us to buy the product because we know that it is one of the most important video game brands in the world.
Well, not all of us are EA Sports, of course.
For smaller businesses, how can we promote a product, brand or online sales outlet through sound?
The objective of sound marketing is to facilitate the memorization of a brand or to better understand the attributes of a product through sounds.
The key is for the brand to remain engraved in the consumer's mind in the form of sound.
Examples of sound marketing can be:
The sound produced when opening a mobile application.
The credits of a game.
Playlists on Spotify or Deezer.
Podcasts.
Audiobooks.
If visual digital marketing is one of the most important forms of sensory marketing, sound marketing plays a very important role in a sensory marketing strategy.
The strength of audio content lies, in part, in its accessibility.
If you look at the people around you on the subway or bus, how many of them are wearing headphones?
All of these people are reachable.
On the way to university, at the office, on public transport: these are moments that you can take advantage of to communicate your message and sell your product/service.
So don't hesitate to develop an audio content strategy.
We recommend that you offer free or paid material in the form of podcasts, philippines phone code videos, audiobooks... as a complement to your main activity.
For example, if you own a sportswear store, you can develop a monthly sports motivation podcast available on Soundcloud or Spotify.
If you own a restaurant, supermarket or any store that sells edible products, this category of sensory marketing is for you.
Regardless of the marketing strategy you apply, your products will always be at the center of the consumer's purchasing decision .
Therefore, it is very important to promote your products through a taste marketing strategy on digital communication channels.
Free samples are a great solution to promote your product.
Obviously, everyone loves free stuff.
The benefits of free samples are as follows:
They allow potential consumers to get an overview of the product and ideally generate a subsequent sale.
It's a great way to get feedback on the product, especially if it's new. Plus, we put consumers at the center of the product by showing them that their opinion matters.
By associating a flavor with a brand, we create a privileged relationship with the consumer. Taste is one of the most important human senses for transmitting positive emotions.