It is true that HML still has many limitations , hopefully in the future they will be expanded and improved. Later we will comment on two that we especially miss: the expansion of assets in which it can be used and the greater sophistication of conditional logic .
What is HML (Handlebars Merge Language)
Let's say it's proprietary Salesforce Pardot code, but it's thailand telegram more similar to Salesforce than Pardot, so the tags we'll use are Salesforce variables .
HML or PML?
We have already mentioned that the previous language in Pardot that you may be familiar with was called PML. And if they have released HML as a new language and are “forcing” or suggesting you migrate on their dashboard, it is because it will bring certain benefits . But, before migrating it, you should also take certain issues into consideration.
The key is in the word Handlebars , HML seeks to move away from the specifics of Pardot to introduce itself with it in the Salesforce CRM to work in a more coherent and integrated way and for this reason, it uses shared variable labels.
With this new language version, we will have a more standardized system between both platforms , which is a great advantage for aligning Marketing and Sales teams .
To give a clear example, if you wanted to reuse email templates from Pardot to Salesforce CRM, this would be possible because SF could interpret the labels just the same. So now, instead of using variables between percentages %%my_variable%% we do it the same as in Salesforce using the typical curly braces, so everything has a broader scope.
All this, under the premise of having Pardot integrated with Salesforce , because we cannot conceive of other options .