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Carrying out a correct marketing strategy in fast food restaurants can make a business much better known and increase sales considerably. Keep reading and discover which elements can help you create a solid brand image in the mind of the consumer.

Create a brand image for restaurants in a simple ...

Packaging design is a fundamental part of any product's marketing and sales strategy. In this article, we'll tell you how smart use of color in packaging design makes products stand out at the point of sale and ultimately increases sales.

Color in packaging design as an essential tool
You’ve ...

Nowadays, it is practically impossible to walk down our streets without seeing advertisements that catch our attention. This is because big brands take advantage of any space to give visibility to their products or services. Read on to discover some tips for outdoor signage design.




Large format ...

In the digital printing sector, the search for materials that combine functionality, sustainability and high-quality performance is essential. Specifically, textiles are very useful in the advertising field thanks to their flexibility and resistance. In this article, we will tell you about the main ...

Scaffolding tarps offer a number of advantages that go beyond aesthetics. In this article, we tell you about 5 advantages when using them and the function they perform.

What is a scaffolding tarp?
Scaffolding canvas is a fundamental piece of equipment in the construction field. It is a fabric ...

One of the star products in the field of digital printing is advertising banners, widely used in advertising and decoration. But what makes a banner have better holding quality? Today we tell you why banners with heat-sealed eyelets ensure a professional finish and a long lifespan.

Types of ...

In sales and marketing, staying ahead requires more than just charisma and a good pitch. Today, success in these fields hinges on leveraging the right tools to streamline processes, analyze data, and engage customers effectively.

Whether you're a seasoned sales representative or a marketer aiming ...

You might think this is counterproductive, but let us explain. Instead of having tunnel vision about the sale itself, your primary focus should be on building a relationship with the influencers and decision makers you’re interacting with when trying to close a big sale.

You want to show them that ...

If your company is like most, you're in the process of transforming your operations. But you need to be aware of one of the most common pitfalls when implementing new technologies: executing the project before deciding what your change strategy should look like.

As Harvard Business Review puts it ...

“We already have process documentation. It’s in a Google Doc or PDF somewhere.”

Experienced managers have heard this phrase more than once. It usually follows a question about why no one in a certain department can draw up a visual map of their core processes. This type of question often worries ...