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Marketing has undergone significant transformations over the years. From its rudimentary origins to today’s sophisticated digital strategies, the goal has always been clear: to effectively connect businesses and consumers. However, the way to achieve this goal has changed dramatically. In this ...

Creating an effective digital marketing strategy is essential to winning over and retaining customers in any industry. But how do you ensure that your strategy not only attracts visitors but also generates real conversions? In this article, we’ll explore the key steps to developing a digital ...

In the digital age we live in, social media has become a fundamental tool for companies that want to promote their products or services. Among all the platforms available, Facebook is one of the most popular and effective for reaching a wide audience.


However, it is not enough to simply publish ...

In today’s digital world, content is king. It’s the gateway to engaging your target audience, building strong relationships, and converting prospects into loyal customers.


But how do you create high-quality content that really engages and drives results?


Find out how to achieve it in 10 simple ...

Peter Drucker was a renowned writer, consultant and professor of management, considered the father of modern management. His contributions to management theory and practice are widely recognized. Here are 10 famous quotes by Peter Drucker, accompanied by a detailed analysis of each one:

“ The best ...

One of the advantages of digital marketing is that everything can be measured. Therefore, if you create a campaign and email marketing strategy and then fail to measure the results and present them to the interested parties, you may have very different interpretations of the return on your email ...

It started out focusing solely on exchanging instant messages between people. Over time, it began offering the possibility of making voice calls and now it is possible to send files through the app.
Business Possibilities with WhatsApp
WhatsApp is now available on almost every smartphone. It is hard ...

In recent years, the purchasing process and consumer habits have changed completely. The Internet has allowed consumers to become more independent users and have greater control over their purchasing process . The commercial departments of financial institutions continue to play a very important ...

To know if your company is suitable for implementing a B2B Omnichannel strategy , you must first understand what this service is. Omnichannel is based on the integration of the different channels that B2B companies use to interact with their customers. The main objective of this service is to ...

Do you still not know the advantages of digital marketing for companies in the Energy Sector? At Maratum we believe that digital marketing is gaining importance in the energy sector. In this blog we bring you the main advantages:

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1. Why should energy companies use digital marketing ...