然而,这不仅仅是阅读,仅此而已,而是给予其必要的解释,使其适应读者的消费,从而能够生成高质量的内容,为您的买家角色或目标受众提供解决方案。
[推文“#内容策展是查找、分组、组织、评估和共享信息的过程,而不仅仅是阅读,仅此而已”]
内容策划流程
内容管理是一个如果没有行动计划,可能会变得非常乏味的过程,因此,如果您刚开始,我建议您遵循以下步骤,以使您的工作变得更加轻松。
目标和受众
与数字营销中所做的一切一样,您必须确定您的主要目标是什么以及您制作的每个内容想要实现的 KPI。
问问自己你想产生什么?您可以将流量定位到您的网站、SEO 定位、权威、参与度等。这将帮助您定义 KPI ...
Search found 10 matches
- Sun Dec 22, 2024 9:31 am
- Forum: Phone Data Set
- Topic: 您可以根据两件事做出此决定:
- Replies: 0
- Views: 14
- Sun Dec 22, 2024 9:24 am
- Forum: Phone Data Set
- Topic: 定义您要测量的内容
- Replies: 0
- Views: 15
定义您要测量的内容
当投资回报率为负时会发生什么?当投资回报率百分比数字显示负数时,这意味着您的营销活动没有盈利,并且您没有从中赚钱。好吧,所有投资都停留在这个过程中,而不会产生新的收入。
当这种情况发生时,投资回报率为负,您有必要回顾并想象您在营销活动中所做的事情。这样你就可以了解哪里出了问题,并且在以后的策略中不会犯同样的错误。
投资回报率显示的这些负数或正数只会根据活动策略开始时设定的目标以这种方式出现,因此生成您的数字营销策略可以满足的明确且有利可图的目标始终非常重要.
您的公司总是希望根据有利可图的策略来开展营销活动,并证明它们是有利可图的。只要您按照既定的营销活动预算开展工作即可 ...
当这种情况发生时,投资回报率为负,您有必要回顾并想象您在营销活动中所做的事情。这样你就可以了解哪里出了问题,并且在以后的策略中不会犯同样的错误。
投资回报率显示的这些负数或正数只会根据活动策略开始时设定的目标以这种方式出现,因此生成您的数字营销策略可以满足的明确且有利可图的目标始终非常重要.
您的公司总是希望根据有利可图的策略来开展营销活动,并证明它们是有利可图的。只要您按照既定的营销活动预算开展工作即可 ...
- Sun Dec 22, 2024 9:17 am
- Forum: Phone Data Set
- Topic: Measuring content
- Replies: 0
- Views: 13
Measuring content
The main way to measure the success of your co-marketing strategy is by confirming whether your objective was met or not.
Of course, to know this you have to measure it. If the results are negative, you will have to analyze what failed: whether it was your team or that of the allied brand.
I ...
Of course, to know this you have to measure it. If the results are negative, you will have to analyze what failed: whether it was your team or that of the allied brand.
I ...
- Sun Dec 22, 2024 9:12 am
- Forum: Phone Data Set
- Topic: Content Manager: What It Does and Why It's Important
- Replies: 0
- Views: 16
Content Manager: What It Does and Why It's Important
What is a Content Manager ? This term has become very popular in recent years with the rise of digital marketing, inbound philosophy and content strategies on digital platforms.
However, it seems that some companies are not entirely clear about what the functions of this professional are, beyond ...
However, it seems that some companies are not entirely clear about what the functions of this professional are, beyond ...
- Sun Dec 22, 2024 9:07 am
- Forum: Phone Data Set
- Topic: Take advantage of Co-marketing
- Replies: 0
- Views: 12
Take advantage of Co-marketing
To generate leads with ebooks you must be able to explain in a few words what it is about, what problems it solves and what benefits the reader will obtain.
This is exactly what you should achieve with your texts on the landing page , convince people of the value of your ebook, through an ...
This is exactly what you should achieve with your texts on the landing page , convince people of the value of your ebook, through an ...
- Sun Dec 22, 2024 9:01 am
- Forum: Phone Data Set
- Topic: Facebook and Content Marketing: How to Use It in Your Strategy
- Replies: 0
- Views: 14
Facebook and Content Marketing: How to Use It in Your Strategy
Facebook and Content Marketing can become a powerful duo to help you improve the results of your strategy, not only on social media but also outside of it.
Nowadays, Content Marketing is a widely used strategy due to its brazil mobile number list effectiveness in capturing the attention and ...
- Sun Dec 22, 2024 8:56 am
- Forum: Phone Data Set
- Topic: Use Rich Snippets
- Replies: 0
- Views: 12
Use Rich Snippets
This is how Ford Mexico does it, placing the keyword “Sports cars” in the meta description and adding a CTA.
Despite the changes that search algorithms have undergone, there are things that do not change, and among them is the importance of using Rich Snippets to improve ranking.
Rich Snippets ...
Despite the changes that search algorithms have undergone, there are things that do not change, and among them is the importance of using Rich Snippets to improve ranking.
Rich Snippets ...
- Sun Dec 22, 2024 8:49 am
- Forum: Phone Data Set
- Topic: 10 keys to compete in the world of retail
- Replies: 0
- Views: 11
10 keys to compete in the world of retail
Winning over and retaining a customer has become quite a feat. Store owners and brands have found something to compete with in the world of retail , which has become quite a challenge in recent years.
If someone or something is to be blamed, it should be considered that the arrival of the world ...
If someone or something is to be blamed, it should be considered that the arrival of the world ...
- Sun Dec 22, 2024 8:41 am
- Forum: Phone Data Set
- Topic: Other Best KPIs for eCommerce
- Replies: 0
- Views: 18
Other Best KPIs for eCommerce
To achieve positive percentages in your Delivery SLA, you need to have a solid logistics structure that allows you to have greater control over delivery capacity and meet the expectations of your customer, with whom you have already made a commitment at the time of purchase.
For its part, you ...
For its part, you ...
- Sun Dec 22, 2024 8:34 am
- Forum: Phone Data Set
- Topic: 7 reasons to adopt Inbound Marketing in your company
- Replies: 0
- Views: 14
7 reasons to adopt Inbound Marketing in your company
Mail Chimp is a free tool for developing and sending email marketing campaigns to registered users.
Here you can manage your database and create assertive content strategies.
6. Feedly
This tool is ideal for monitoring your competitors' content production and the profiles of the people you want ...
Here you can manage your database and create assertive content strategies.
6. Feedly
This tool is ideal for monitoring your competitors' content production and the profiles of the people you want ...