Phone Data Set

但是你如何让他们相信你的内容的价值呢？

您可以通过在表单中​​使用引人注目且有说服力的副本来做到这一点，其中简明列出客户将从您的内容中获得的好处。

这是来自 Productboard 的受保护内容的一个示例。人们可以通过提供工作电子邮件地址来访问详细的搜索报告。

Productboard 受保护内容示例
图片来自产品说明书

通过将表单字段限制为仅一个，公司可以更轻松地让人们获取他们想要的内容，同时公司也可以获得新的电子邮件线索。这是一个双赢的局面。

4. 利用竞赛和赠品
如果您正在寻找能够快速获得结果的电子邮件潜在客户生成策略，那么可以考虑举办竞赛和赠品活动 ...

使用移动电子邮件

图片来自福布斯顾问

针对移动设备响应优化您的注册表单不再是一个建议，而是一种必需。如果不这样做，您将失去很多潜在的订阅者。

为了实现这一点：

使这些行动号召美观且坚固，以便于点击；最小面积为 48px x 48px。
简短、简洁、易于阅读。
选择单列设计。
选择可自动适应屏幕尺寸的流体图像和可缩放字体。
使用移动模拟器检查您的注册表单是否存在响应问题。
投入时间和精力来创建适合移动设备的注册表单表明您重视移动受众。此外，推出移动响应式电子邮件设计可以将独特的移动点击量提高15%。这是一个双赢的局面！

常见问题解答
D1。我应该多久向我的选择加入列表发送电子邮件一次 ...

对于 SaaS 公司和其他提供免费试用的公司，您可能需要提供额外的说明。例如，用户可能需要登录名和密码才能访问免费试用版。在欢迎电子邮件序列中解释如何开始以及如果用户遇到问题该怎么办。

以下是健身品牌 Spartan 的欢迎电子邮件示例。提供免费试用，以激励目标受众开始使用健身应用程序。

截屏

非常好的电子邮件图像

欢迎发送电子邮件至产品目录
这是另一个电子商务的热门话题。您可以在欢迎电子邮件中发送完整的产品目录，以引导潜在客户找到您认为他们可能喜欢的产品。例如，您可以根据受众访问的产品页面对其进行细分，然后通过相关内容强化他们对这些产品的兴趣 ...

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