Phone Data Set

Marketing professionals eager to offer quality content to convert readers into leads and ultimately customers through an inbound marketing strategy need to be aware of the different formats of exchange content .

Among them, two formats stand out: Ebook or White Paper: which is best for your brand ...

If you take over the management of a marketing department, would you know how to implement an entire strategy to improve the performance of your website as a whole? What are the key performance indicators and to whom should you report them? You may know everything in theory, but there are some ...

This year, Google announced the end of Universal Analytics (UA) in 2023. With the end of this platform, users saw the need to migrate to Google Analytics 4. However, there are notable differences between the two tools. After all, it is not an update, but rather a paradigm shift that involves new ...

The purchasing journey becomes increasingly complex as new technologies arrive, and as a result, customers become increasingly digital and expect companies to accompany them in this evolution.

Therefore, it is necessary to understand that it is not only the final product that interests the ...

Making the data journey a reality and fostering an analytical culture for the development of data-driven projects is the ideal path to achieving a data-driven project .

But the main and current theme to reach this path has been Artificial Intelligence (AI), which in recent months has brought to ...

The rapid adoption of Artificial Intelligence tools by companies has brought great progress to several sectors, including finance.

After all, with Generative AI , CFOs (Chief Financial Officers) began to explore a universe of opportunities to carry out their activities.

However, these new ...

Data governance is a fundamental concept for any organization seeking to maximize the value of its information and ensure security and compliance in the use of that data.

In today’s world, where data is considered the new oil, data governance becomes essential to protect this strategic asset ...

Today, Customer Relationship Management (CRM) strategies and improved customer service play crucial roles in a company's differentiation and success.

That's why we've put together a guide that will explore the top CRM and Customer Service trends to keep an eye on .2025. Come with us!

CRM and ...